LIVE ONLINE EVENT

Bridging the gap between design and business_

Join a panel of design and business leaders sharing their insights on how designers can increase their impact, influence and value by maturing their practice.

 

About

Designers innately possess the mindset, skills and motivation to envision and drive change but too often they are confined to bring a production resource - the ‘designer in the corner’.

Designers seek to deeply understand people’s needs, understand the importance of emotion and experience, and know how to work quickly - reaping the benefits of fast concepting, testing and iteration.

These are essential skills required by modern business to survive.

However, many designers and agencies become caught in the weeds and fail to consider the ‘business’ side to their work.

When designers fail to consider the business side it leads to game-changing concepts being whittled down to barely incremental improvements.

It leads to great ideas being left on the drawing board.

It leads to a loss of trust and a loss of opportunity.

It kills the true potential of design.

This panel-led event will explore three key topics:

  • The importance of understanding the context surrounding your project and how to find out what is driving decisions

  • How to quickly map who will help you succeed or stand in your way (and what to do about it)

  • Why designers should start using business metrics to talk about their work and how to create them

Panellists

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Fabio Oliveira, Director of Innovation

 
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Cam Birrell, Design Lead

Cam has spent the last 14 years working across design and innovation within both agency and large organisation environments. Clients that have trusted him to deliver brand, service and product innovation include BHP, Carlton & United Breweries, Mondelez and WorkSafe Victoria.


Details

When: Thursday September 10th, 11am - 1pm (AEST)

Where: The event will be streamed live on Zoom

Cost: $92.40 per person (Limited spots filling fast)

How to buy tickets: Through Eventbrite

About the Organiser

Tilt_Shift’s mission is to advance the role and impact of designers by unlocking their ability to navigate organisational complexity, act strategically and create value.

Through events like this they provide the insight, education and tools required to become a highly effective designer or design team within a large organisation.